Debate over partial-birth abortion changing minds and hearts NRL Educational Trust Fund Unveils New Partial-Birth Abortion Advertisements By Amy Gehrke
National Right to Life's vigorous campaign to end partial-birth abortions is not only educating the American public about the truth of this hideous method of abortion in an unprecedented manner, it is also eroding support for abortion on demand. The January 21, 1998, edition of USA Today reported,
An analysis of eight USA Today/CNN/Gallup polls . . . shows a significant drop eight percentage points in the number of people who say they support legal abortion under any circumstances.
The shift, seen in four polls since July 1996, coincides with the political debate over what opponents call "partial-birth abortion."
The partial-birth abortion issue continues to be a tremendously effective educational issue. With this in mind, National Right to Life has produced a series of new 501(c)(3) (educational) partial-birth abortion television advertisements.
The new advertisements were developed by Kinsey Advertising of Huntington Beach, California. Suzy and Kinsey Caruth, who own Kinsey Advertising, both have extensive experience in the advertising industry and have won several prestigious awards for their work. In addition, both have a deep commitment to the pro- life movement and to the goals of NRLC.
All of the ads give an effective and accurate picture of the partial-birth abortion technique. The first of these spots, entitled "Baby," uses the image of a beautiful newborn baby to underscore the brutality of partial-birth abortion. Two of the advertisements feature Dr. Camilla Hersh, a prominent obstetrician/gynecologist from the Washington, D.C., area. In these ads, Dr. Hersh describes partial-birth abortion and shares some of the statistics about how often the technique is performed (at least 4,000 each year) and on whom (unborn babies primarily in the fourth and fifth month).
Two of the advertisements utilize an image of Metzenbaum scissors, which are used to puncture a hole in the baby's skull, and discuss their role in partial-birth abortion.
All of the new advertisements have been through rigorous focus group research conducted by Wirthlin Worldwide. The testing indicated that NRLC's partial-birth abortion spots were not only successful in convincing most respondents (who identified themselves as "pro-choice") that partial-birth abortions are wrong, but also in convincing many of the same "pro-choice" respondents that nearly all abortions are wrong. NRLC plans to conduct more testing on these new advertisements in the coming weeks.
The new advertisements are available on standard VHS as well as in a "looped" format suitable for use at state and county fairs or other similar events.
To receive a copy of the new advertisements or find out how you can get them on the air in your area, please contact Amy Gehrke at (202) 626-8817.
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