|
The Politics of Name Recognition
Editor's note. Please let me know what
you think at
daveandrusko@hotmail.com.
Although it's true you can almost
never say never, when former Republican Tennessee Senator Fred Thompson
officially announced last week that he is a candidate for the Presidency, it
likely completed the field. What can we say at this juncture, 14 months from
the next presidential election and four months out from the first primaries
and caucuses?
At the most obvious level, all the
Democratic candidates--the heavy hitters like Clinton, Obama, and Edwards,
and the second and third-tier candidates alike--are pro-abortion. All the
Republicans-- with the conspicuous exception of former New York City Mayor
Rudy Giuliani--are pro-life.
So how in a party that is
predominately pro-life can Giuliani be ahead in the opinion polls? If we
believe the major media (which are heavily invested in breaking up the
coalition that has won the presidency with pro-life nominees six of the past
eight elections), it's because people no longer care about the abortion
issue. Let's examine why this is not true.
Giuliani benefits from being the
favorite son of pro-abortion Republicans. This truism--that there are
pro-abortion Republicans just as there are pro-life Democrats--is virtually
never mentioned, nor how important this core group of supporters is to
Giuliani spelled out.
But the implications of the other
obvious factor are either overlooked or not thought through carefully. And
that is that in spite of the hyper-advanced pace of the 2008 presidential
campaign, a lot of people are not familiar with all the candidates, a point
made thoughtfully in a column last week written by Peter A. Brown, the
assistant director of the Quinnipiac University Polling Institute.
Referring to the Gallup Poll's Lydia
Saad, Brown writes that Saad "makes a strong argument based on the polling
data that Giuliani's lead is built strongly on greater name recognition
among Republican voters and is likely much less solid than Clinton's among
Democrats."
To directly quote Saad herself, "The
implication is that Giuliani is at greater risk than Clinton in losing
support as the campaign progresses and his opponents become better known."
One easy way to gauge this is to
compare Giuliani's support among the 54% of Republican voters who say they
are not familiar with the broader field of candidates with the 46% who are
familiar with all four leading GOP candidates -- Rudy Giuliani, Sen. John
McCain, former Massachusetts Governor Mitt Romney, and former Senator Fred
Thompson.
Among the 54% who are unfamiliar with
the broader field of candidates, "Giuliani leads with 38% of the vote,
compared with 18% for McCain, 12% for Thompson, and only 6% for Romney,"
according to Saad.
But among the 46% "of Republicans who
are familiar with all four candidates," Saad writes, "the leader is Thompson
with 33%. Giuliani ranks second with 25%, followed by Romney and then
McCain."
This "suggests the possibility for a
significant shift in Republican voter preferences as the campaign
continues," she concludes.
So what can we know? That (a)
pro-abortion Giuliani's lead in public opinion polls is based on incomplete
knowledge--and not just among Republicans; and that (b) pro-life Thompson's
official entry will change the dynamic of the Republican contest.
If you have any comments, please write
Dave Andrusko at
daveandrusko@hotmail.com. |