Planned Parenthood: Going after
Wealthier Suburbanites
By Randall K. O'Bannon, Ph.D., NRL Director of Education & Research
Editor's note. I am on vacation. The
remainder of the TN&Vs for this week were composed ahead of time. I will be
back in the swing of things on Monday.
Regular readers of NRL News have noted
our coverage of the latest trend at Planned Parenthood, establishing
abortion megaclinics all across the country. Now a mainstream reporter has
picked up on the story and uncovered a few new important details about
Planned Parenthood's business and political plans.
Writing in the June 23 Wall Street
Journal, Stephanie Simon reports that "Flush with cash, Planned Parenthood
affiliates nationwide are aggressively expanding their reach, seeking to woo
more affluent patients with a network of suburban clinics and huge new
health centers that project a decidedly upscale image."
Planned Parenthood has undergone some
major corporate restructuring in the last several years, closing
unprofitable clinics, merging affiliates, and building megaclinics capable
of performing hundreds of abortions a week. Statistics show Planned
Parenthood clinics are now responsible for about 24% of all abortions
performed in the U.S., setting record numbers (289,750 in 2005) while
abortion has declined across the nation.
Megaclinics have been or are being
built by Planned Parenthood affiliates all over the United States. Simon
mentions the mega-clinic that recently opened in Aurora, Illinois, along
with a new one in Houston that is supposed to be Planned Parenthood's
largest, at 75,000 square feet. These new megaclinics, Simon writes,
"feature touches like muted lighting, hardwood floors and airy waiting rooms
in colors selected by marketing experts." (Older clinics are also being
updated and remodeled to look, as one client put it to Simon, "a lot cleaner
and safer.")
In addition to the megaclinics, Simon
notes that Planned Parenthood has opened "more than two dozen quick service
'express centers,' many in suburban shopping malls." These clinics offer
"walk-in convenience" and "clothes-on care," including birth control,
pregnancy tests, and tests for sexually transmitted infections. Simon
writes, "Most patients are in and out in less than half an hour." "I like to
think of it as the LensCrafters of Family Planning," Steve Trombley of
Planned Parenthood's Illinois affiliate told Simon as they toured an express
clinic in Schaumburg.
Planned Parenthood's Colorado
affiliate went to the "more businesslike approach" three years ago to
strengthen its bottom line, Simon reports. As a result, Simon writes,
cervical cancer screenings dropped, but abortion, contraception, and testing
for STDs all "rose sharply." Income did as well, with revenues of $19
million against patient-care costs of $17 million.
Simon also adds important information
about what Planned Parenthood plans to do with the extra square footage in
its megaclinics. The new Aurora megaclinic has a huge waiting room, four
surgical rooms, and thirteen private recovery rooms. It also has a large
call center, room for five operators to handle as many as 15,000 calls a
month. Though that may be part of the set-up for call-in abortion
appointments, Simon reveals that something more may be involved.
Only about 20% of a new
52,000-square-foot Planned Parenthood center opening in Denver will be
devoted to health care, Simon writes. About 40% of that space will be for
meetings, "including political work." A 40,000-square-foot facility planned
for Portland, Oregon, will include not only a clinic but "space for
candidate forums and phone banks," Simon relates. David Greenberg of the
Planned Parenthood affiliate building the Portland clinic justified the size
and cost of the center by saying, "The building becomes a symbol for our
outreach and community activism."
Planned Parenthood's Action Fund
recently endorsed pro-abortion Democratic candidate Barack Obama for
president and announced plans to spend $10 million on the election. The aim
of all this refurbishing and "rebranding" is not simply to make Planned
Parenthood a nicer place. It is, as Simon makes clear, part of an effort to
generate more business for the nation's largest abortion chain and to make
it a more powerful force in the political arena.
That's the real bottom line.
If you have any thoughts on this,
please drop me a line at
daveandrusko@hotmail.com
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