Abortion Ads on Television Make Even Some British Pro-Abortionists Squeamish

By Dave Andrusko

“Imagine the thousands and thousands of young girls, watching these abortion advertisements in the comfort of their own homes - thinking that it is just an everyday procedure because they saw it on the telly.”
     -- From “I believe in the right to choose, but TV adverts for abortion are simply wrong,’ by Jan Moir appearing in “The Daily Mail.”

As you can tell from these couple of sentences, the British pro-abortion behemoth the Marie Stopes International is advertising its abortion ‘services’ on television tonight—and even some pro-abortionists are uncomfortable with this “first ever.”

Jan Moir offers no “pro-choice” evasions. She describes herself as “pro-abortion” and then proceeds to verbally mock, ridicule, and caricature pro-lifers. But….

From her column, I gather Stopes has two defenses. First, the word “abortion” is never used, prompting Moir to scoff, “However, we all know what the ads are selling, and it isn't a cranberry muffin to go with that café latte. “

Second, Stopes disingenuously argues this the ad campaign is to “raise awareness.” Moir responds incredulously, “[H]ow aware does it want people to be? The official UK figures for 2008 show that there were 195,300 abortions in England and Wales and 13,817 terminations in Scotland. Last year, Marie Stopes received more than 350,000 calls to its 24-hour helpline. That seems to suggest interested parties know exactly where to go and what to do. So what, really, is the point of this campaign?”

And, of course, there is a real agenda that has nothing to do with the nonsense Stopes dribbles out in its defense. And that’s to “remove the taboo” surrounding abortion and (according to Moir, quoting Stopes, I assume) “also encourage and empower women to talk about 'their choices, including abortion, more openly and honestly'.”

Moir is caught betwixt and between. She likes most of what has ensued in four+ decades since Great Britain opened the abortion floodgates, “However, I quite like abortion having a quasi-taboo aura around it, actually.” By this she means abortion ought be “nothing to be ashamed of,” but also “nothing to be proud of either.”

To Moir, what is so offensive is that airing the ads screams (my word) a “throwaway nonchalance” which takes the form of abortion ads “Slotted into the public arena alongside ads for because-you're-worth it shampoos and Marks & Spencer chicken dinners for two.“

You know Moir will come under siege by the pro-abortion sisterhood who will never be happy until severing arms from the torsos of unborn babies is treated with the same casual indifference as removing a wart.